Hannah Smart
Copywriter/ACD
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Etch A Sketch

This print campaign gets the Etch a Sketch product benefit across in a relatable, funny way. Because after all, who doesn’t wish they could erase a mistake or two? I’d certainly love to erase my last two boyfriends. Maybe three.

 

Etch A Sketch / Print

This print campaign gets the Etch a Sketch product benefit across in a relatable, funny way. Because after all, who doesn’t wish they could erase a mistake or two? I’d certainly love to erase my last two boyfriends.

Okay, so maybe the client shot this Guerrilla idea down because it's allegedly "illegal." But it would've been cool for us to sneak Etch A Sketch masterpieces into art museums across the nation, starting at the Detroit Institute of Art.