Nordstrom Rack / Stunt

When Nordstrom Rack opened a new store in South Carolina, we needed to create some buzz around the grand opening. We did that with Operation: Fashion Drop. Using a NR branded drone, we dropped designer handbags on lucky winner's doorsteps. The stunt got some great PR and made a few fashionistas very happy.

Giveaway winners deserve deliveries via #drone, so that's exactly what we did: pic.twitter.com/B4Vmhwvh8V
— Nordstrom Rack (@nordstrom_rack) September 1, 2015